Geek Marketing Done Right

Although I’ve been reading his blog for some time, I’ve never met Billy McCafferty. And yet I’m fascinated by his latest brainchild: IT Samurai School.

The front-end is all Flash. I can almost hear voices of discontent over a spinning this, a swooshing that. Or even, “Oh, no Silverlight?” (get a reality check!) Implementation details aside, Billy is doing something radically different: creating a consistent message with a vibrant story, built on the imagery of the S#arp Architecture project. In other words, it’s not just geek training. It’s an experience.

That’s damn good marketing and a welcome contrast to the run-of-the-mill, boring training sites droning about ROI and RIA, etc.

Once again, this isn’t about Photoshop, or Flash, or MVC, or what have you. It’s about creating an experience.